Jude TemiankaJul 147 min readGROWTHCrafting a Winning Promotional Strategy for Dual-Branded Beauty WaterDiscover how to turn an innovative water concept into a market hit.
Jude TemiankaApr 146 min readCONSUMER INSIGHTSDecoding Generations: Mastering Customer Segmentation for Gen Z and Beyond.Wondering why your one-size-fits-all strategy for wooing Gen Z ends up fitting none, welcome to the club.
Jude TemiankaApr 94 min readCUSTOMER EXPERIENCENavigating the Nuances of Personas and Archetypes in Brand and Product DesignThe concepts of personas and archetypes are often interwoven in customer experience design, but their application differs.
