My Blog

Top of mind thoughts and perspectives related to tech and anthropology.

Sep 295 min read

Flexing Your Brand Muscle: A Strategist’s Guide to Picking the Perfect Framework

In this article, I test different strategic frameworks to explore how On can move beyond performance to become a lifestyle choice.

Aug 43 min read

The Great Portfolio Puzzle: Unravelling the Complexity of Brand Mergers

Brand portfolio mergers are often seen as simple exercises in corporate restructuring. However, the reality is far more complex.

Jul 147 min read

Crafting a Winning Promotional Strategy for Dual-Branded Beauty Water

Discover how to turn an innovative water concept into a market hit.

Jun 304 min read

From Istanbul Heatwaves to Beauty on the Go: Rethinking Mineral Water

Identify key factors that make a mineral water brand successful and discover the possibilities of merging beauty and hydration.