My Blog

Top of mind thoughts and perspectives related to tech and anthropology.

Jul 147 min read

Crafting a Winning Promotional Strategy for Dual-Branded Beauty Water

Discover how to turn an innovative water concept into a market hit.

Jun 96 min read

The Future of Retirement: A Sci-fi Reality Based on PESTLE Insights

Discover a future where AI co-pilots, extended lifespans, and Wisdom Sharers shape our golden years.

May 126 min read

Beyond Numbers: Enhancing Stakeholder Buy-In and Continuous Improvement with Qualitative Insights

In a world driven by data, qualitative insights are the unsung heroes in shaping impactful KPIs.

May 57 min read

Crafting KPIs That Measure Success: A Guide for Strategy Leaders

Taking a holistic approach to business and brand development is about recognising that success goes beyond bottom-line results.

Apr 94 min read

Navigating the Nuances of Personas and Archetypes in Brand and Product Design

The concepts of personas and archetypes are often interwoven in customer experience design, but their application differs.