Flexing Your Brand Muscle: A Strategist’s Guide to Picking the Perfect Framework
In this article, I test different strategic frameworks to explore how On can move beyond performance to become a lifestyle choice.
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My Blog
Top of mind thoughts and perspectives related to tech and anthropology.
Jude Temianka
Aug 43 min read
The Great Portfolio Puzzle: Unravelling the Complexity of Brand Mergers
Brand portfolio mergers are often seen as simple exercises in corporate restructuring. However, the reality is far more complex.
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Jude Temianka
Jul 147 min read
Crafting a Winning Promotional Strategy for Dual-Branded Beauty Water
Discover how to turn an innovative water concept into a market hit.
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Jude Temianka
Jun 304 min read
From Istanbul Heatwaves to Beauty on the Go: Rethinking Mineral Water
Identify key factors that make a mineral water brand successful and discover the possibilities of merging beauty and hydration.
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Jude Temianka
Jun 96 min read
The Future of Retirement: A Sci-fi Reality Based on PESTLE Insights
Discover a future where AI co-pilots, extended lifespans, and Wisdom Sharers shape our golden years.
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Jude Temianka
May 126 min read
Beyond Numbers: Enhancing Stakeholder Buy-In and Continuous Improvement with Qualitative Insights
In a world driven by data, qualitative insights are the unsung heroes in shaping impactful KPIs.
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Jude Temianka
May 57 min read
Crafting KPIs That Measure Success: A Guide for Strategy Leaders
Taking a holistic approach to business and brand development is about recognising that success goes beyond bottom-line results.
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Jude Temianka
Apr 146 min read
Decoding Generations: Mastering Customer Segmentation for Gen Z and Beyond.
Wondering why your one-size-fits-all strategy for wooing Gen Z ends up fitting none, welcome to the club.
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Jude Temianka
Apr 94 min read
Navigating the Nuances of Personas and Archetypes in Brand and Product Design
The concepts of personas and archetypes are often interwoven in customer experience design, but their application differs.
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Jude Temianka
Mar 294 min read
The Critical Role of Trend Forecasting in Product and Service Development
Trend forecasting has evolved from an optional luxury to a strategic imperative for businesses in today's rapidly evolving market landscape.
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