Hi there,
I'm Jude.
A strategic unicorn with a diverse background spanning trend prediction, branding, product design, tech and leadership.
Experience, expertise, exploration and execution.
As an E-shaped individual, I've helped start-ups and global household brands scale from the inside out. Due to my ability to consult across a wide range of creative disciplines, organisational departments, industries, ecosystems, and customer experience contexts, I've become known as somewhat of a 'Strategic Pathfinder'.
Over the years, I have concepted, designed and launched variety of digital solutions, including multi-channel advertising campaigns, apps, and websites.
My goal is to provide convenient, accessible, and informative experiences that meet the deep needs of others, regardless of the format. In order to overcome adoption barriers or challenges, I prioritize usability and incorporate user feedback.
100+
20+
Years experience
Clients served
Despite being industry agnostic, I do have some specializations.
Services & Skills
Branding
I've helped brands of all shapes and sizes craft unique positions for themselves. Understanding consumer insights and determining 'what comes next' is a core part of my role in helping brands achieve consistent and impactful customer experiences that elevate brand identity and drive growth through engagement.
Product Design
Throughout my career, I’ve embraced a holistic approach to strategy, with a strong focus on experience. I’ve provided extensive support to product design teams, R&D departments, and C-level executives when extending product portfolios and connected service ecosystems.
Venturing
My passion for putting people first and thinking critically helps me drive meaningful change in commercial and federal settings. I work to solve big social challenges by combining the latest technologies with strategic problem-solving frameworks to construct new business propositions.
Organisational Development
I’ve recruited, rebuilt and scaled brand, product, and research departments, taught at e-learning platforms, incubators and consulted for creative agencies. This diverse work experience has given me valuable insights into boosting employee efficiency and well-being, whilst maintaining growth.
Competitor analysis & benchmarking
Consumer insights
Customer profiling; Archetype and persona creation
Customer segmentation strategy
Discovery workshops
Vision road mapping
Market strategy
Brand identity design
Messaging hierarchies
Omnichannel strategy
Customer loyalty
Clients Served: A Non-Exhaustive List
Advertising
Unilever, Sony, Starbucks, Disney, Virgin, British Airways, HSBC, Teenage Cancer Trust, English National Opera, Ticketmaster, Swarovski, Burberry, Chanel, L’Oréal, Estée Lauder, Treatwell...
Customer Experience, Commerce & Brand Development
N26, Commerzbank, Net-A-Porter, M&S, Asos, Jack Wills, Union Hand Roasted Coffee, ALDI Sud, Jaguar Land Rover, smart, VW, Hilton Hotels, AirHelp, Zurich Insurance, Cosnova, Kao ...
Agencies & Incubators
Accenture, McCann, Saatchi & Saatchi, Saturday Group, Spring, Martin Agency, Brave New World, Edenspiekermann, Independents United, Rainmaking Innovation, Career Foundry...
My latest Activities
I'm currently investing time in exploring new ventures, specifically focusing on several AI-related business concepts within the immigration-tech and MCP space. In parallel, I'm actively mentoring early-stage founders and evaluating opportunities for my next senior professional role where strategic transformation, customer experience, and innovation are paramount.
What my clients say
Jude has created amazing value for our company by providing professional services in the area of user-centred strategy concerning one of our key products. Her voice and input have been an inspiration and orientation during our intensive cooperation. Awesome!
Eduard Kvanka, Labour Digital GmbH
Interested in my view of the world? Take a look at my blog.
