Hi there,

I'm Jude.

A strategic unicorn with a diverse background spanning trend prediction, branding, product design, tech and leadership.

Experience, expertise, exploration and execution.

As an E-shaped individual, I've helped start-ups and global household brands scale from the inside out. Due to my ability to consult across a wide range of creative disciplines, organisational departments, industries, ecosystems, and customer experience contexts, I've become known as somewhat of a 'Strategic Pathfinder'.

Workshop, strategy and implementation expertise

Over the years, I have concepted, designed and launched variety of digital solutions, including multi-channel advertising campaigns, apps, and websites.

My goal is to provide convenient, accessible, and informative experiences that meet the deep needs of others, regardless of the format. In order to overcome adoption barriers or challenges, I prioritize usability and incorporate user feedback.

100+

20+

Years experience

Clients served

Despite being industry agnostic, I do have some specializations.

Consumer Goods

In addition to conceiving new ventures for Jaguar Landrover, I have contributed to making online auto purchasing easier and more user-friendly and helped OEMs become more agile.

Mobility (Inc. Auto)

In addition to working as a product lead for N26 where I lead design teams for core banking products, I've also helped incumbents like Commerzbank to better understand their customers and progress customer experience, as well as performed in-depth trend research for this business sector.

Financial Services

Public Sector (Skilled Labour & Migration

Services & Skills

Branding

I've helped brands of all shapes and sizes craft unique positions for themselves. Understanding consumer insights and determining 'what comes next' is a core part of my role in helping brands achieve consistent and impactful customer experiences that elevate brand identity and drive growth through engagement.

Product Design

Throughout my career, I’ve embraced a holistic approach to strategy, with a strong focus on experience. I’ve provided extensive support to product design teams, R&D departments, and C-level executives when extending product portfolios and connected service ecosystems.

Venturing

My passion for putting people first and thinking critically helps me drive meaningful change in commercial and federal settings. I work to solve big social challenges by combining the latest technologies with strategic problem-solving frameworks to construct new business propositions.

Organisational Development

I’ve recruited, rebuilt and scaled brand, product, and research departments, taught at e-learning platforms, incubators and consulted for creative agencies. This diverse work experience has given me valuable insights into boosting employee efficiency and well-being, whilst maintaining growth.

Competitor analysis & benchmarking

Consumer insights

Customer profiling; Archetype and persona creation

Customer segmentation strategy

Discovery workshops

Vision road mapping

Market strategy

Brand identity design

Messaging hierarchies

Omnichannel strategy

Customer loyalty

Clients Served: A Non-Exhaustive List

Advertising

Unilever, Sony, Starbucks, Disney, Virgin, British Airways, HSBC, Teenage Cancer Trust, English National Opera, Ticketmaster, Swarovski, Burberry, Chanel, L’Oréal, Estée Lauder, Treatwell...

Customer Experience, Commerce & Brand Development

N26, Commerzbank, Net-A-Porter, M&S, Lindex, Jack Wills, Union Hand Roasted Coffee, ALDI Sud, Jaguar Land Rover, smart, VW, Hilton Hotels, AirHelp, Gebraucht, Cosnova, Kao ...

Agencies & Incubators

McCann, Saatchi & Saatchi, Saturday Group, Spring, Martin Agency, Brave New World, Edenspiekermann, Independents United, Rainmaking Innovation, The Food Foundry, Career Foundry...

Where I work now

I joined Accenture in January 2021. Besides providing consulting services across multiple industries for Song ASG's Industry Customer Growth division, I also explore ways to combine capabilities across business areas and partnership ecosystems to maximize client opportunities.

Learn more

What my clients say

Jude has created amazing value for our company by providing professional services in the area of user-centred strategy concerning one of our key products. Her voice and input have been an inspiration and orientation during our intensive cooperation. Awesome!

Eduard Kvanka, Labour Digital GmbH